Basic truths about investing

Invest smartly, build your future

Investing can feel overwhelming, especially if you are just starting to explore your options. The world of stocks, funds and investment portfolios may seem like a maze of jargon and complexity, but don’t worry. With our professional guidance and a solid grasp of the basics, you can take control of your financial future and confidently make decisions.

To help you get started, we’ve compiled the essential truths about investing that every investor should know. These insights will not only clarify the process but also equip you to make smarter, more informed decisions. Let’s break it down and approach investing together with clarity and confidence.

Time is your best friend
The earlier you begin investing, the more you’ll benefit from the power of compounding. Over time, even modest, consistent contributions can grow substantially. For instance, investing just £50 a month for 20 years could result in impressive returns due to compound interest. Time in the market is far more crucial than trying to time the market.

Risk and return are linked
All investments carry some level of risk. Generally, the higher the potential return, the higher the associated risk. Stocks and shares can provide substantial returns but may vary in value, while bonds and savings accounts tend to be more stable but offer lower returns. Evaluate your risk tolerance to create a portfolio that aligns with your goals.

Diversification reduces risk
The old saying, ‘Don’t put all your eggs in one basket’, rings true for investing. Diversifying your money across various types of assets – such as stocks, bonds and property – can lessen the effect of a poorly performing investment on your overall portfolio.

Investing is a marathon, not a sprint
Short-term market dips can be unsettling, but investing is about the long haul. Historically, markets have recovered over time. Staying the course and maintaining a disciplined approach is vital for long-term success.

Emotion is your worst enemy
Reacting emotionally to market fluctuations often results in poor decisions. It’s tempting to sell during market declines or chase ‘the next big thing’ during a boom, but adhering to a well-considered strategy is generally the wiser choice.

You need to set clear goals
What do you want your investments to accomplish? Are you saving for retirement, a home deposit or your children’s education? Having clear goals helps you determine how much to invest, the timeline and the level of risk you are comfortable with.

Tax-efficiency is key
UK investors can utilise Individual Savings Accounts (ISAs) and pensions that provide tax advantages. For instance, you can invest up to £20,000 per year (tax year 2025/26) in an ISA to enjoy tax-efficient growth or contribute to a pension to benefit from tax relief. Take full advantage of these incentives.

Professional knowledge is power
Understanding the fundamentals of investing will boost your confidence in decision-making. We will explain how markets function, the different asset classes and the products available. With our research, we can help you avoid costly mistakes and empower you to recognise valuable opportunities.

THIS ARTICLE DOES NOT CONSTITUTE TAX, LEGAL OR FINANCIAL ADVICE AND SHOULD NOT BE RELIED UPON AS SUCH. AND SHOULD NOT BE RELIED UPON AS SUCH. TAX TREATMENT DEPENDS ON THE INDIVIDUAL CIRCUMSTANCES OF EACH CLIENT AND MAY BE SUBJECT TO CHANGE IN THE FUTURE. FOR GUIDANCE, SEEK PROFESSIONAL ADVICE. THE VALUE OF YOUR INVESTMENTS CAN GO DOWN AS WELL AS UP, AND YOU MAY GET BACK LESS THAN YOU INVESTED.